NFL scores with ‘Super Bowl Babies Choir’ ad
The “Super Bowl Babies” come together in choir form, each wearing apparel of the team responsible for their conception, and sing to a parody of Seal’s “Kiss from a Rose” with Seal himself singing along. Media professionals and those lacking professionalism ask for, and sometimes get answers to their most pressing questions. As we gear up for Super Bowl 50, Media Day is upon us, so let’s take a look back at the zenith of zany past Media Days have given us.
In its infinite wisdom the National Football League has moved the event from Tuesday afternoon to Monday evening.
That total would be the highest for the National Football League championship game, though when adjusted for inflation, Super Bowl XLI in Miami in 2007 would still rank higher, said Adam Jones, director of the sports and tourism sector of the firm’s USA division.
Of course, there will still be light-hearted humor when the Carolina Panthers and the Denver Broncos face off on CBS on Sunday. There are the requisite talking animals and celebrities galore.
Still, several major advertisers, including Chrysler and Coca-Cola, could deliver surprises with super-secret ads. Attaching your brand to a social cause can engender goodwill.
“The Nationwide ad sucked the oxygen out of the room at every Super Bowl Party in America”, said Peter Daboll, CEO of AceMetrix, which measures the advertising effectiveness. “We wanted to make something that people had fun with”.