Nintendo shares jump 120% (!!!) on Pokemon Go

The Pokemon effect continues for video game company Nintendo.

Based on the value of those shares, the Japanese firm is now worth twice what it was just over a week ago when it released the amazingly popular mobile phone “augmented reality” game Pokemon GO.

Nintendo shares had another banner day on Tuesday, surging more than 14% in Tokyo amid widespread mania over the company’s sensational Pokemon Go game. Nintendo’s market capitalization has more than doubled to 4.5 trillion yen ($42.5 billion) since the game released on July 6.

The game was launched in the US, Australia and New Zealand. It’s already broken all manner of records, and it also seems to be bringing in loads of money for Nintendo, causing the company’s stock to rise from its Wii U induced slump.

And yes it might be an obsene time to be playing Pokemon Go, but for anyone who is still out, perhaps enjoying a rare moment where the sun isn’t melting us all, you can’t play Pokemon Go.

The Pokemon craze has also boosted other stocks in Tokyo.

According to these theorists, Pokemon Go, which is a reality game that finds your location and allows you to stroll around real-life neighborhoods to hunt and catch a virtual magical beasts, enables its players to deduce uncharted military installations.

This information, which was provided to TechCrunch by anonymous sources, comes just a day after Niantic said it was waiting on the game’s Japanese launch until it could guarantee Pokemon GO’s server stability in the area.

According to Polygon, players who have been using Global Positioning System spoofing hacks and consequently dealt bans discovered that they were not able to catch Pokémon, collect items from Pokestops, or battle for control of a gym.

Despite all the buzz, Eiji Maeda, a senior analyst at SMBC Nikko Securities, sees a major risk for Nintendo, namely the possibility that users could tire of “Pokemon Go” rather quickly as they collect most of the creatures.