No changes for Google Cloud in Alphabet shakeup

Moreover, each division of Alphabet will have its own CEO and the holding company will be led by Larry Page, while Google, which will be the largest part of the new conglomerate, will be managed by its new executive Sundar Pichai. Alphabet will become a holding company – Alphabet itself won’t be a brand or be responsible for any products, it’ll just oversee Google plus all of the side projects Google has been toying with, like self-driving cars, drone delivery, and Calico, their life-extension project. “Alphabet is about businesses prospering through strong leaders and independence”, said Page in his blog post.

Page, along with co-founder of Google Sergey Brin, will run Alphabet. After leading efforts to build Chrome and related products, Pichai was given responsibility in 2013 for Google’s Android mobile operating system – a crucial role as the company was seeing much of its Internet business shift to mobile devices.

Google announced a plan to reorganize its management structure and lines of business, creating a new publicly traded entity called Alphabet. Sundar Pichai on the other hand will be the CEO of Google.

Alphabet will be the new parent company of Google; however, the restructuring does not end there.

In addition to the hundreds of small businesses with Alphabet in their names, there are now 103 trademark registrations in the United States that include the word “alphabet” or some close variation, according to a database search of the US Patent and Trademark Office.

They don’t. Google says that under Delaware law, it can pull off the Alphabet changes without needing a shareholder vote.

While Google is known as the dominant player in Internet search, it has launched a variety of projects in recent years that are marginally related at best to its core operation.

Under the surprise reorganisation, Google will also be “slimmed down”, with some of its newer entities to be run separately.

Page will become Alphabet’s CEO.

“Our company is operating well today, but we think we can make it cleaner and more accountable”.

The Alphabet website is still bare-bones, featuring little more than a note from former Google CEO Larry Page explaining the change and a link to Google’s investor relations page.

The structure was announced after the close of stock market trading.

Brin also cited the “amazing progress” being made by new services such as Google Photos and Google Now, which compiles information such as weather and directions tailored to individual consumers’ needs.