Not all Super Bowl ads are amusing; some had a serious message
Overall, this year’s Super Bowl ads were lighthearted (and kind of absurd).
Just to put it in perspective, the amount of views super bowl commercials got on YouTube during the game adds up to about 300,000 hours of commercial watching. Here are the five best from this past Sunday. There are Super Bowl commercials from past years, as well. Known for their terrific humor, they didn’t disappoint this year, featuring one of the earliest commercials during the game’s first quarter.
Love it or hate it, Mountain Dew’s weird ad was one of the most talked about spots of the evening. Its estimated TV ad spend was second highest in the iSpot.tv’s Top 10 at $9.86M, topped only by “The Bud Light Party” featuring Seth Rogen, which led with a $15M estimated spend.
It’s one of those ads where convenience blends seamlessly into unabashed consumerism that struck some viewers as tone-deaf after the housing bubble. It doesn’t matter if you can’t tell a pigskin from a potato skin, everyone perks up when the announcers declare that they’ll be “right back”.
One of the night’s most clever ads, we actually got a shot of George and Weezy but it wasn’t the George and Weezy you would expect to see together.
That’s why this year some Super Bowl ads seemed self-conscious of the fact that they need to work everywhere. Even fedora-clad hipsters probably tune in to see what the likes of Coca-Cola, Budweiser and Doritos came up with this year. For its Genesis sedan, an ad with comic Kevin Hart following his daughter on a date highlighted the “car finder” tracking feature; the Elantra’s remote start was featured in a spot with campers chased by bears.
How bad were the Super Bowl commercials?
Aside from highlighting an unpleasant side effect of opioid painkillers (as if addiction and accidental overdose weren’t enough of a deterrent), there was little value in the commercials that raised awareness and provided a solution for opioid-induced constipation.
Does Quicken Loans remember the financial crisis?
Super Bowl advertisers turned to a mix of tried-and-true crowd pleasers for the game’s 50th anniversary.
Carstairs” entry, “Ultrasound’ had been viewed by over 62 million people – over 61 million views more than nearest competitor and eventual victor ‘Doritos Dogs’.
Budweiser opted to go the humorous route by having Oscar-winner Helen Mirren hurl a string of insults at would-be drunk drivers. I don’t know why Anheuser-Busch felt like in an anti-drunk driving ad they still had to sell beer.
So it was #PuppyMonkeyBaby earning the most mentions during the Super Bowl, but the second-most negative mentions. The top moment from this year’s Coldplay-helmed halftime performance was exactly what many fans were eagerly anticipating – Beyoncé’s appearance.