OK Go breaks gravity barrier for new video

With the help of Russia’s S7 Airlines, the band shot its latest video in zero gravity.

The awesome video is already going viral, with more than 41,000 views in half an hour.

“It’s so unlikely we’d ever get to do this, that when the opportunity did come up it was incredible we had a song that was so relevant, like it actually is about discombobulation and gravity being subjective, which is flawless”. It’s been ten years since they first tripped along a group of treadmills to “Here It Goes Again” and they’re still finding new ways to engage an increasingly impatient Internet audience.

As is always the case with an OK Go video, there’s a perverse part of the audience who watch in the hopes that this time, maybe, the band will mess up. This really has to be seen to be believed.

The band released the video on Facebook on Thursday morning, and collective jaws around the world dropped – the Facebook shares followed. “There are no wires of green screens”, a caption states at the start of the video.

To film the video, the band boarded an S7 Airlines zero-gravity airplane so they could float around, do flips, throw bouncy balls and explode piñatas for an exciting and colorful result. So how did that compute into a one-shot video to span the entire track?

Frontman Damian Kulash said the band loaded up on anti-nausea drugs for the in-air shoot, and none of them puked.

While Kulash has big dreams and would love to shoot a video in space one day, Sie doesn’t think that’s the best idea. “So it was averaging two to three per flight”, Kulsash told redbull.com.