Olympic network NBC vows full Rio coverage, woes included

Rio is one hour ahead of the eastern time zone, so most of the events take place during prime viewing hours for Americans, and delaying them only increases the chance that the results are spoiled for people on social media.

The 2016 Olympics officially kick off tonight in Rio de Janeiro. You just need to set up a free PlayStation Network account to access your profile. As with the London Olympics in 2012, NBC will broadcast a daily show in primetime, between 8pm and midnight, which should feature the best of the live action and a round-up of the day’s biggest stories.

The 2016 Rio Olympics are being aired on 11 different channels, but if you don’t have cable, don’t fret.

There are a few options to catch the ceremony should you miss it the first time.

NBC Olympics: Rio News & Results app: The NBC Olympics: Rio News & Results app will include short-form highlights, schedules, results, columns and more and will also link to the NBC Sports app, which provides comprehensive live streaming coverage of the Games. Women are typically the demographic most drawn to watching the Olympics on TV, and that drives NBC’s production.

That will come in the form of more than 6,000 hours of live video content throughout the XXXI Summer Olympic Games in Brazil.

Vue offers most NBC cable channels as part of its basic plan, which costs $30 or $40 a month, depending on the market. The U.S. will also look to continue its recent run of dominance in women’s soccer, men’s basketball and women’s beach volleyball.

Beyond that, the NBC Sports app and NBCOlympics.com will stream some 4,500 hours of events that don’t make it to TV, but you’ll need a cable login to view anything for more than 30 minutes. Spanish-speaking viewers can enjoy coverage on Telemundo and NBC Universo. Tap the NBC Sports Live Extra tile to discover every Olympic moment that’s being streamed.

NBC’s approach is emblematic of the new path major networks have to chart in an era where ratings are more diluted than ever. NBC will be re-airing the ceremony beginning at 1:35 a.m. ET Saturday morning.

“Yahoo will once again push its massive US audience to links that quickly connect them with NBCOlympics.com’s unprecedented live stream coverage and vast collection of video highlights”, Rick Cordella, senior VP and GM of NBC Sports Digital, said in a statement.

This is troublesome for NBC’s coverage, as the company paid $4.4 billion for the rights to the four Olympics held from 2014 to 2020. “In my own way, I finally get to go to the Olympics”.

Presumably, watching Olympics highlights won’t be an issue for viewers who consume their news and highlights in the morning, whether it’s from SportsCenter or a morning news program.