Online sales rise on Thanksgiving Day
Olivia Daniels arrived at a Best Buy store in Brooklyn at 5 am on Friday, three hours before it opened.
Macy’s has been offering exclusive deals for its app users.
So how did it do on Thanksgiving Day sales?
Notably, 37%, a good chunk of people, said they’ll look for deals in newspapers. That same survey said the majority of shoppers are heading to departments stores, so that’s where we went to find the top tips when it comes to Black Friday shopping success.
“For me, it’s better as a customer because I can get what I want”, Fieueroa said.
“Our customers were particularly excited about the new technologies we offered this year”.
The strategy is also aimed to lessen the burden on consumers having to wait in long lines often as early as just before midnight on Thanksgiving outside the stores.
“It used to be very busy, but for the past two years the mornings are not very insane”, Gina Reynolds, a 39-year-old housewife shopping at a Macy’s store in Chicago, told Reuters.
Retail CEOs credited a stronger economy and pent-up demand following the presidential election for helping drive traffic to stores.
ComScore predicts online spending on Cyber Monday will jump to $3.5 billion from $3.12 billion a year ago. Retailers are poised to take full advantage of the Thanksgiving holiday period, now known by some as Black Week, which accounts for about 15 percent of holiday spending, according to the trade group.
The firm’s preliminary holiday shopping forecast is for online sales to rise as much as 19 percent to $81 billion.
But she says this year is better than last because the mall stayed closed on Thursday this year and opened on the actual Black Friday, which is different from last year and in years past. And 60% of orders on Walmart.com were made with mobile devices. Smartphones drove twice as many sales as tablets, at 27 percent and 13 percent, respectively.
It is not over. Caldwell said they were able to save almost $200, and as of 8:30 a.m. Friday morning, they were still planning on seeing what else they might be able to find. A few miles away in the parking lot of Hamilton Place mall, the shopping frenzy was cut short for some customers after a shooting shortly before 4 p.m. We’re used to having Thanksgiving and then getting up really early at like two in the morning and heading out. If you do it online, you save and you can get it delivered right to the house for free.
Also returning this year are the popular store maps highlighting the locations of hot products, from televisions to small appliances and toys to drones.
That’s a sign that holiday purchases are spreading out over a longer time frame. Phone activations will begin at 9 p.m. on November 24.
Black Friday originated in America and traditionally falls on the Friday after Thanksgiving. Born in United States retail stores, the occasion has become the biggest online shopping day of the year – shops, both online and brick-and-mortar, slice prices to stand out in the Thanksgiving holiday rush. Black Friday wasn’t even over before Walmart was promoting its Cyber Week deals on its website. The retailer’s Black Friday circular is available starting today through the Walmart app. “We still expect Cyber Monday to surpass Black Friday and become the largest online sales day in history with $3.36 billion”, she added. And, we’ve secured significant availability of these items.
“It’s a great way to go shopping and spark up the great little community we have here”.