Pandora is streaming Adele’s 25 and her label can’t stop it

As with Adele, choosing the conventional way of selling her album shows much support to the music industry. Forecasters said that “25” could finish the week with three million sales.

Report says that iTunes Store saw 900,000 downloads on its first day for Adele’s “25”, outperforming Lady Gaga’s “Born This Way” which only sold 662,000 digital copies in its first week.

The album has already snatched a record from Justin Timberlake’s former band *NYSNC. Celtic songstress Enya also scored her highest album chart position in 18 years with Dark Sky Island, which debuted at Number 4.

Adele’s decision to omit her new album from streaming platforms mimics Taylor Swift’s move a year ago not to offer her blockbuster 1989 via streaming services, a move that was widely publicised and hailed by fellow musicians.

Adele is as attractive and deep as the soulful ballads which made her famous.

A loophole in music licensing laws gave Pandora and other streaming radio stations like iHeartRadio and Slacker access to the complete 25 album, which sold 3 million copies in its first week.

“You’re gonna wish you never had met me”, she sings in the background of “Deep”, turning her heartbreak into one of the iconic songs of the decade behind a foot-stomping, neo-soul groove. Just three days after its official release, Adele’s eagerly anticipated third album, 25, is on track to be the fastest-selling album of all time.

“I have been bluffing this whole time and I’m so relieved to finally tell you I am of course coming on tour and I can’t wait to see all of you there”. But the man who broke Adele’s heart – whoever he was – is long gone, and Adele has since become a mother and found new love.

The initial album sale numbers for Adele’s “25” has already surpassed the previous highest single week album sale that was recorded by Nielsen Music since it first started tracking album movements in 1991.

Fatone confessed, ‘Records are always meant to be broken but with technology and current music business model, I thought this one would be tough to beat’.

XL/Columbia Records released “25” on Nov 20.