People Aren’t Happy With Beyonce & Coldplay Appropriating Indian Culture

Then, there are those who feel it’s cultural appropriation. She plays a queen – “Rani” in the video. He was back in Mumbai in September with his bandmates – Jonny Buckland, Guy Berryman and Will Champion – to shoot a video which ‘would have something special for Indian fans.’ He was right.

The single is a follow-up to the album’s first number, “Adventure of a lifetime”, which became the band’s 21st UK Top 40 hit and stayed in the top 10 for six weeks. Just like Slumdog Millionaire did in 2009, Coldplay has showcased the poverty stricken, fire-breathing Indians in their latest video.

And trying to pass off Beyonce as a Bollywood actor-the very idea is so absurd that I can not fathom how it even crossed the minds of the makers.

Nonetheless, Coldplay’s latest music video is soulful and all the colour in it makes it a treat for the eyes.

Beyoncé often looks to other parts of the world for inspiration, and the stunning new video for her collaboration with Coldplay is no exception. Captured during the festival of colors, the vibrant Ben Mor-directed visual matches the inspirational vibes of the single. Ravishing in her bedecked self, Beyoncé stands to exemplify the West’s fancy towards the East. According to another Twitter user, “Is Beyonce gorgeous in the vid? Yes. It’s a great concept and I had a lot of fun shooting for it”, she told Mumbai Mirror.

Beyoncé is also scheduled to join Coldplay during their Super Bowl 50 half-time performance-presumably to lend her vocals to a live rendition of “Hymn”, or so we can hope. “I think she was in and out in five minutes”, he said.

Needless to say, we were really expecting much more of Sonam in the video with all the buzz that started to surface when the actress’ sister shared an image on instagram.