Pharrell Williams reinvents line for shoe brand

The Supershell project sees Pharrell hand-pick friends and creatives from around the world to completely reinvent the shoe’s Shelltoe for the very first time, evolving the Superstar into a canvas for creation.

With a limited release and exclusive artworks for different regions around the globe, the footwear is offered in black and white colourways, allowing the vibrant artworks to take centre stage.

Hadid’s designs feature on the moulded rubber Shelltoe that caps the front of a pair from the Superstar Pharrell Supershell Shoes range.

“I’m a huge fan of Zaha’s, I’ve always been”, said Williams in a promotional video for the new trainers. “I feel like in everything they do, they are curious people”, says Williams. In 2012, she joined forces with footwear company United Nude to create the 3D printed Nova shoes.

Hadid, who has been named “Queen of the curve” by many, is famous for building contemporary structures like Brixton’s Evelyn Grace Academy and Rome’s Maxxi, both of which won the Sterling Prize.