Players gonna play: Apple Music scores another exclusive from Taylor Swift

I think that is probably the starting point because I didnt have a personal relationship with Apple until that point, Swift said.

Later today Swift will share more information on how she managed to change Apple Music’s revenue model. On top of debuting the documentary, Apple will be supporting the release with in-store marketing, an interview on Beats 1, and iTunes gift cards featuring Swift’s likeness.

Taylor Swift gave Apple exclusive access to a video shot during the pop star’s recent concert tour.

According to Swift, because the company had “so much humility” that’s how the deal came about. “I have a little surprise for you.#1989WorldTourLIVE @applemusic (sic)”.

‘There’s kind of a switch that flips as soon as I hear lots of people screaming, and that’s how I’m programmed, ‘ said the star, who performs in front of 76,000 fans in the special. The singer was known for surprising fans with big-name cameos during the 1989 World Tour, and the Sydney show was no different, including artists like Alanis Morissette, Steven Tyler, and Wiz Khalifa.

On the wake Taylor wrapping up her 1989 world tour and her celebrating her 26 birthday, the ‘Wildest Dream’ hit maker took to her social media accounts to announce her newly formed partnership with Apple. Sadly, it won’t be available for purchase, but it is free for Apple Music subscribers. The interview will delve into the video as well as other Swift-related topics.

And as with anything Taylor Swift, the 26-year-old singer (who celebrated her birthday with boyfriend Calvin Harris yesterday) got some help from her squad of celebrity BFFs to announce news of the exciting show. She added that she used to be upset about the approach and advised the company to consider the music industry. Apple Music has no ad-supported free tier, like those on Spotify and YouTube.

Back in June, Taylor wrote an open letter addressed to Apple that criticizes its free trial policy.