Pokémon Go launched in 26 new European countries

Even a soaring Pidgeotto must eventually come down. But I’m just not someone who is going to sit at a gym battling Pokémon on a nice day. And if this ingenious partnership turns out to be a success in the long term, sponsorship could end up being hugely profitable both for game makers and brands desirous of customers.

Nintendo shares soared by an added 14% on Tuesday, more than doubling the firm’s market capitalization to £32 billion in a mere seven sessions since the mobile game Pokémon Go was launched in the US.

Users can now download the app in Austria, Belgium, Bulgaria, Croatia, Cyprus, the Czech Republic, Denmark, Estonia, Finland, Greece, Greenland, Hungary, Iceland, Ireland, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Sweden, Switzerland and Canada, according to the website of San Francisco-based game maker Niantic Labs.

Japan delivered $6.2 billion in revenues to mobile game companies a year ago, the second-highest behind only China, at $6.5 billion. But the drop comes amid investor fears that Nintendo rushed the launch of the game in Japan, potentially its most profitable market, and that the craze would taper off.

The game requires users to log in through a Pokémon or Google account. We could see Nintendo’s stock getting another boost.

And as for money, Pokémon GO is making an average of $.25 each time a player signs into the game, more than doubling the $.10 average and even putting it above Candy Crush Saga, which sits at about $.23.

Pokemon Go has become an unstoppable force that everyone is eagerly backing.