Privacy pressure group EFF announces stronger Do Not Track standard

“We are significantly satisfied that such a large number of imperative web administrations are focused on this effective new usage of Do Not Track, giving their clients a get quit from stealthy internet following and the abuse of their perusing history”, said EFF Chief Computer Scientist Peter Eckersley.

While a “Do Not Track” setting has become standard in most browsers today, including Chrome, Safari, and Firefox, it’s commonly known that internet advertisers still have ways of tracking users. The coalition’s goal is not an unrealistic one – advertisers need to track users in order to serve relevant ads and increase revenue, and this won’t change anytime soon.

Details surrounding the EFF’s new Do Not Track standard can be found by following the link below in our source section.

The new proposed standard put forth by the EFF and its allies is meant to improve on the existing policy, thought it’s still a voluntary policy.

Analytics providers Mixpanel, tracker-blocking extension AdBlock, publishing site Medium and private search engine DuckDuckGo are all part of the coalition. “These companies understand that clear and fair practices around analytics and advertising are essential not only for privacy but for the future of online commerce”.

“Our hope is that this new DNT approach will protect a consumer’s right to privacy and incentivize advertisers to respect user choice, paving a path that allows privacy and advertising to coexist”, he concluded.

The privateness rigid Disconnect, the on the web confidentiality promotion non profit The Electronic Frontier Foundation, as well a variety of technical agencies introduced Monday that they will were usually performing work on incorporating a Do Not Track (DNT) function into well-liked website internet browsers.

For more information, read the press release. Users who specifically request to not be tracked, however, should not be tracked.

But, as Disconnect’s CEO Casey Oppenheim mentions, it’s the lack of compromise on Do Not Track that has led to the widespread usage of ad blockers, which is hurting both advertisers and websites.

This policy is not aimed at all parties, and the EFF said it goes with companies that participate in the non-consensual tracking of personal information like users’ reading habits or other online activities. It allows domain operators to declare that they are onboard with DNT so that privacy-protecting software knows how aggressively to block communications with the site.