Puppymonkeybaby? Who won the ad battle?

The tally from analytics platform Amobee Brand Intelligence also showed that Esurance dominated the conversation during the Super Bowl on Twitter, with more than 835,000 tweets about the company.

The goal for advertisers: to stand out and win over the 114 million-plus people watching the big game on Super Bowl Sunday, much the way the Denver Broncos triumphed over the Carolina Panthers. Here are the winners whose gamble paid off, and losers who dropped the ball. (Or at least they want to think they do.) But this year’s Super Bowl ads did something different-they showcased how ad agencies themselves are thinking about the future. Ads-related searches fell in the second half of the game, in which the score remained relatively tight.

“The Super Bowl ad party is growing up”, said Kelly O’Keefe, a Virginia Commonwealth University marketing professor.

Ads have a decidedly lighter tone than past year, when a Nationwide ad about preventable household accidents struck many as too dark for the Super Bowl.

“They may be rethinking their Super Bowl marketing strategy”.

This year, Super Bowl 50 could go down as the tipping point for a new phenomenon: viewers playing back the ads on their smartphones right after they watch them on TV. I also thought the Avocados from Mexico ad was very amusing and in keeping with the spirit of the game. The brewer’s celebrity-filled ad featuring Seth Rogen and Amy Schumer was the best “political” ad to watch during the big game. A narrator paints a scenario where a “tidal wave of ownership floods the country with new homeowners, who now must own other things”.

Most of the 112-odd-million viewers probably didn’t think much about them one way or the other, but we live in an age in which no widely disseminated creative work goes uncritiqued. Then she asks, “Isn’t that the power of America itself?” She called anyone who’d drive drunk “short sighted” “utterly useless” and “oxygen wasting” – just in time for the trip home for anyone watching the game from a sports bar.

“It was when Peyton Manning said I’m going to drink a Budweiser”. Mere seconds of exposure during the game could cost (or generate) millions.

The ad’s timing may raise eyebrows. Quicken Loans, which has seemingly forgotten the dangers of housing bubbles, pushed out an ad last night that vows to make getting a mortgage as easy as streaming music over Spotify. And the toe fungus medication Jublia somehow convinced former National Football League greats Howie Long, Deion Sanders and Phil Simms to appear in its ad. There may never be a great time to air ads like this, but to broadcast such spots in an event where viewers are eating stuff like guacamole dip and pizza surely is the worst.

Several advertisers took on more serious topics, using their time to offer socially conscious messages rather than directly promote products.

According to iSpot.tv, the social media competition was won by T-Mobile’s “Restricted Bling” ad featuring Drake, which scored 608K social actions, along with 3.9M online views, accounting for 6.34% of online activity. But there are still a few surprises left, with Taco Bell, Chrysler and Coke yet to release their ads.