Rafael Nadal Fronts Tommy Hilfiger

The designer also shared why they chose Nadal for their new brand ambassador.

Hilfiger also told WWD about his brand’s plans to relaunch its underwear business this fall.

It’s ok to admit it- you clicked on this article to see as many photos of this guy in his skivvies as you can. “We thought in order to do it we would really need a global icon”. To further support the global initiative and collaboration, Nadal will attend Hilfiger launch events in North America, Europe and Asia.

The campaign for the autumn range of undies was unveiled on Tuesday at a celebrity tennis tournament. The hashtag is #tommyxnadal.

The 29-year-old was celebrating the release of his very steamy ad campaign pictures, where he strips down to just a pair of very tight white Hilfiger boxers. These athletes all have their ebbs and flows.

Coached by his uncle, Toni Nadal, he has won 14 Grand Slam titles.

Worldwide press and a flock of fans populated the venue to watch the match and ogle the world’s top 10 tennis player.

That means playing more aggressively.

For now, Nadal isn’t making any bold pronouncements going into the U.S. Open. This isn’t Nadal’s first time at the rodeo-in 2011 he starred in an Armani ad alongside Megan Fox.