Record Cyber Monday spending tops $3 billion, sets record

Amazon’s online networking unmistakable quality is interpreting into enormous deals: Channel Advisor on Tuesday assessed that Amazon’s deals on CyberMonday climbed a stunning 21.1%. IBM estimates around 57 per cent of online shoppers browsed on mobile devices during this year’s Black Friday weekend, and 35 per cent made purchases on them.

Online sales topped $3 billion on Cyber Monday, according to Adobe.

The data underscores the ongoing shift in shopping online, which makes up for slowing spending in stores.

“Consumers are recognizing the Internet is the place to go for a deal any time, any day”, said Gene Alvarez, managing vice president of research firm Gartner. Adobe’s Online Shopping reports offer the most comprehensive compilation of data in the industry. But whether Cyber Monday can hold on to its relevance will be a big question next year as deals continue to appear earlier. Whilst price matching in the European Union is illegal, it doesn’t seem to stop Amazon often having a highly competitive price if not the best on the net.

Needless to say that even with the face of Black Friday changing in regard to how consumers shop, where they shop, and how they get the trend setting items and sales items they desire is changing dramatically, it hasn’t changed the importance of the time of year.

Shopping using mobile devices accounted for 26 percent of total online sales, up from 19 percent a year earlier, Adobe’s report said.

This year Amazon once again dominated Black Friday sales on both Black Friday and Cyber Monday according to Slice Intelligence, with 38.8% and 36.1% market share each day.

Target Corporation(NYSE:TGT) announced its website was sorted after being flooded on 10th anniversary of Cyber Monday by bargain hunters, as PayPal struggled through pauses on the biggest online shopping day of the year.

Cyber Monday has turned into Cyber Week, and big retailers like Walmart, Target, and Best Buy have started their offerings several weeks in advance.

Consumers also turned to their mobile devices for Thanksgiving and Black Friday shopping.

In the first five years of official Cyber Monday sales it never was the biggest day. Thus, the rate of items losing supplies on Cyber Monday 2015 was about twice the normal rate.

The National Retail Federation expected 121 million shoppers to hit the Web on Monday to shop and save – and shop they did.

“Secondly, it is hamstrung by its own name – primarily making it an online only shopping day”.

Americans averaged $101 in daily spending during the last full week of November, based on interviewing from Monday, Nov. 23, through Sunday, Nov. 29.

“Cyber Monday is becoming Cyber Week”, said Marlene Morris Towns, a Georgetown University marketing professor who studies online shopping. Consumers saw an average discount of 20.3 percent.