Ryan Lochte Lost All His Endorsements

The 12-times Olympic medalist, Ryan Lochte, was dropped by four sponsors on Monday after his incident in the Rio Olympic Games.

Update (4:45 p.m. ET): Japanese mattress company Airweave has ended its endorsement agreement with Ryan Lochte, hours after Speedo USA and Ralph Lauren severed ties with the Olympic swimmer.

Ralph Lauren, which has removed some of Lochte’s images from its website, said its sponsorship of the swimmer had been only for the Rio Olympics and would not be renewed.

Mattress-maker Airweave also said that its sponsorship of Lochte was “in support of the Rio 2016 Olympic Games” and would not continue after the Olympics. “We wish Ryan well on his future endeavors and thank him for the time he spent supporting our brand”, the company said in a statement. Officials later revealed that the early Saturday-morning incident was quite different: Lochte and some of his teammates vandalized a gas station, urinated on the premises, then paid for the damages when confronted by armed guards.

Speedo USA wasn’t OK with that.

Soon after that Ralph Lauren also issued a statement on Lochte.

In an interview at NBC’s “Today” show aired on Monday, Lochte said, “I was upset, there was no reason for us to be sitting down with a gun pointed to us for nothing that we did”. News, “I respect Speedo’s decision and am grateful for the opportunities that our partnership has afforded me over the years”.

Speedo was the first company to drop the athlete.

The global swimwear brand will donate $50,000 of Lochte’s fees to Save the Children, to go towards helping Brazilian children.

After making up a story about being robbed at gunpoint during the Rio Olympics, Ryan Lochte has lost many of his high-profile sponsorships.

Along with three other American swimmers – Jimmy Feigen, Jack Conger and Gunnar Bentz – Lochte made up a story of being robbed after a night of partying in Rio.

Despite the evidence against him, including CCTV footage, he has however denied that he actually lied in his initial account to Brazilian police. “As such, we will reserve decisions until we have a more complete understanding of the situation”, hair removal company Syneron Candela told Reuters on Sunday. “I’m swimming for another four years, so however long my suspension is, what the USOC says, I’m going to get back in the water and keep going”. At a daily media briefing, he did not specify what disciplinary action would be taken, but he was clearly displeased with Lochte and the other three swimmers.