Ryanair records peak performance in August

Ryanair has notched up another record month of passenger traffic, with numbers rising 10pc in August to 10.3 million.

Ryanair said that its load factor in August – the percentage of available seats it filled – rose two percentage points to 95pc.

Ryanair said that its efforts to be nicer to its passengers were behind the strong figures, as well as its lower fares and strong forward bookings.

The Dublin-based airline first rolled out its “Always Getting Better” campaign in 2014. It tripled its advertising spend to €35m and minimize a few of its most infamous charges, resembling charging €70 to verify in at an airport desk relatively than on-line.

Ryanair’s trademark yellow, introduced by chief executive officer Michael O’Leary a decade ago, survives the makeover in the form of a women’s rain jacket, worn mainly outside the plane, a striped tie and neck-scarf, and detailing on the jacket pocket and skirt dart of the female uniform.

The success of the All the time Getting Higher appeal offensive has led the finances service to foretell that it’ll carry 103m passengers this monetary yr, up from the 100m initially anticipated.

The airline is expected to carry 22.8m customers on more than 150 routes, an increase of 1.4m on the previous year.

The predictions came as Ryanair today launched its London summer 2016 schedule, with four new routes to/from Milan Malpensa, Sofia, Verona and Vilnius on offer. Ryanair claimed it would support 17,000 jobs at Stansted, Gatwick and Luton airports. Share this article with your network.