Safety Ban Issued on New Cigarette Brands

The addition of the menthol capsule, and potentially other sweeteners or additives to make the tobacco taste less bitter, may also change the appeal of the cigarettes, the FDA noted. R.J. Reynolds said in a written statement that it “strongly disagrees” with the FDA decision.

The brands are Camel Crush Bold, Pall Mall Deep Set, Pall Mall Deep Set Menthol and Vantage Tech 13.

An email was sent seeking comment from R.J. Reynolds Tobacco Co.

On a call with reporters, FDA’s tobacco director Mitch Zeller said, “All we have to conclude is that the different characteristics of these products raise different issues of public health”.

Copyright 2015 NPR. To see more, visit http://www.npr.org/. That meant it could demand any new cigarettes prove they are not riskier for smokers than existing brands. The ban marks the first time the FDA has taken such action against a major brand such as Camel, the AP said.

The FDA has previously banned a number of new tobacco products, including a dozen in 2015.

The Food and Drug Administration or the FDA banned the selling of four different brands of cigarettes from the R.J. Reynolds Tobacco Company as they failed to meet the safety requirements of the agency. Today’s actions reflect the FDA’s ability to use its legal authority, combined with scientific review, to protect public health. “The FDA’s action is a critical step in preventing the introduction of tobacco products that may be more appealing to youth, more addictive or more harmful”, the group said in a statement.

MATTHEW MYERS: Today’s decision may be one of the most important actions the FDA has taken since it got jurisdiction over tobacco products. Retailers that sell the four newly flagged brands of cigarettes must stop selling them immediately, and remove the products from their inventories within 30 days.