Salesforce Unveils Next Wave of Analytics Cloud

In practice, however processing all of this data is massively complex and many companies struggle with it today. It automatically extracts data and pulls out suggested actions for the sales person to make when making phone calls or trying to initiate a dialogue with potential customers.

The new service is based on something called “relationship intelligence technology”, technology that can sift through massive amounts of personal relationship data stored in emails, calendars, or even social media accounts. From there, it seeks out predictive patterns and proactively recommends actions, Salesforce said.

As businesses are already struggling to make sense of the data they do have, it’s going to be increasingly important to understand customers as they use more and more connected-devices.

Vlocity and Salesforce Wave Analytics Platform Transform Data into Business Insight Vlocity Communications Cloud Analytics, powered by Salesforce Wave Analytics, equips companies with a seamless, end-to-end industry-specific solution for integrating and analyzing data in the cloud and for predicting outcomes. It’s designed in part to serve as an entry point to the Salesforce portfolio for small businesses that haven’t been Salesforce customers before, Bergeron said.

The goal is to help facilitate the personalisation of actions for sales, service, marketing and other business processes. The event kicked off with two major announcements from the company – SalesforceIQ and the Salesforce IoT Cloud.

On the one hand, when non-programmers build apps, you can argue that (as with Salesforce’s original front-end customization model) they’re merely configuring an extremely flexible meta-application rather than really building anything.

SalesforceIQ for Sales Cloud has also been introduced. In addition, reps can use SalesforceIQ for Sales Cloud to seamlessly update the status or the potential value of a deal right from their inbox, the moment it happens.

At the same time, customers and partners are cautious about Wave. And, Dynamic Scheduling eliminates the back-and-forth of finding times to meet. Businesses still haven’t quite figured out whether investment in IoT is worth the trouble but Salesforce hopes its latest cloud platform will at least help enterprises make sense of it.

“SalesforceIQ is driving success across our organization”, said Paul Cheesbrough, CTO, News Corp.

“Our sales are relationship based, not transactional”, said Payal Kadakia, CEO, ClassPass.

Needless to say, choosing products and services with your skill set in mind is a good idea. “SalesforceIQ has helped us grow faster and smarter”. Salesforce’s head of Wave, Keith Bigelow, who was hired from SAP in 2014 to preside over the analytics platform, stepped down in early September. The new cloud is built on the all-new Thunder platform.

Perhaps most interesting, however, is the news that Microsoft (yes, the Microsoft that competes heavily with Salesforce in the CRM world) is using the platform to combine application log files across its Office suite (Word, PowerPoint, Excel and OneDrive) alongside point of sale, device installation and customer support data in order to get a complete view of the customer. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not now available and may not be delivered on time or at all.

As for availability, Salesforce appears to be leaving it deliberately vague for now.