There appeared to be no valid justification provided in the little briefing to understand why Samsung is processing its “personalised, applicable, and social” online video media network, but with the business organisation put it will keep “committed to offering high quality enjoyment services”. The service worked with BuzzFeed and College Humor, but could not attract the viewers Google, Vimeo, and Twitch have won over the years. Samsung also agreed deals for exclusive content from the likes of amusing Or Die and Vice, but it was clearly insufficient to attract viewers away from established rival services. In the Google Play store, it averaged 3.7 stars out of 5, but for long periods reviews were all 1 star, due to issues with videos not starting.
If you were using Samsung Milk, you’ll need to find another app for watching videos. At the time, Samsung’s VP of Content and Services Kevin Swint said users had no one app to visit for video content. Milk was meant to be that single video destination, “adding value to owning a Samsung device”.
Samsung’s huge advertising push for its video service “Milk Video” has done nothing for the South Korean giant, with the company announcing that Milk Video will disappear next month.
But less than a year after its launch, things haven’t quiteturned out as planned.