Sean Hannity fans boycott Keurig, but will it make a dent?

The hashtag #BoycottKeurig trended all throughout Sunday on Twitter as the Fox News host’s fans expressed their support.

You are likely aware that Keurig became the focus of some media attention over the weekend related to a tweet issued from our official Twitter account on Friday.

Keurig responded to Mr. Carusone, and said that it had stopped an ad from airing during Mr. Hannity’s show.

The heated political environment has created a slew of headaches for marketers who are pilloried for supporting some news networks and then slammed when they pull their ads.

But Mr Hannity argued that Mr Moore “deserves the presumption of innocence”. During the course of the interview, Moore denied the allegations against him, although he admitted that he may have dated teenagers who are above the age of consent. “The only people that would know are the people involved in this incident”.

According to a memo sent to Keurig employees, Gamgort stated that the company should not have tweeted that it was ending it’s advertising relationship with Hannity.

Hannity has spoken out and thanked those destroying the coffee machines – commenting on one video of a man taking a golf club to a Keurig machine “Love it”.

Not everyone is joining in on destroying perfectly good (and not affordable!) coffee makers, however.

Several angry viewers called on sponsors of Hannity’s show to pull their advertisements as a means of denouncing his defense of an alleged pedophile.

The coffee brewing company caved to pressure from progressive group Media Matters For America and removed its ads from Hannity’s show when he interviewed Alabama Republican senate nominee Roy Moore.

As soon as news hit the web, Hannity loyalists took to the internet destroying their coffee makers and calling on everyone to boycott the company.

Perhaps Hannity would feign confidence even if he were feeling the heat, but his cool-under-pressure image could be more than a facade. District of Columbia police say Rich died in a botched robbery near his home in Washington past year. Besides Keurig, only four other companies have abandoned his program.

The ads were rescheduled to other Fox broadcasts. On the day that Fox News retracted an online report that lent credence to the theory, Hannity defiantly told his radio audience that he “retracted nothing”. And that came just a month after more than two dozen advertisers left Bill O’Reilly’s Fox News show following sexual harassment allegations against him.