Sheetz, other Super Bowl advertisers get early start

You’ll have to wait until the big game on Sunday to see them, but Auburn Hills-based Fiat Chrysler Automobiles NV plans to air two commercials during Super Bowl 50.

Many advertisers are releasing their ads early, cross promoting on social media, to get more bang for their buck.

This year’s batch of Super Bowl ads could present a bit of a course correction from 2015.

“I think it’s one of the most effective ads you will see in the Super Bowl because it’s emotional”, Whitaker said.

This star-studded ad spot topbills everybody from the American professional tennis player Serena Williams – who is ranked No. 1 in women’s singles tennis – to American actor and producer Harvey Keitel to artist T-Pain and among others sounding defiant notes that suggest they’re not at all insecure on driving around in a Mini vehicle.

The advertisement will kick off a year-long campaign to celebrate the success of the franchise.

Dips and spreads are the top choice of food to eat during the Super Bowl, followed by chicken wings, popcorn and pizza. “Every time a big play happened, the apartment complex next door would get insane and I knew something big was coming”, he said. “But if you’re a big national company and want to make a statement, there’s no better showcase”.

In the late ’90s/early ’00s, Britney Spears was the face of Pepsi, which is why she was featured in so many Super Bowl commercials for the brand. Many others are going with anthemic or public service-style messages: Colgate Palmolive will urge viewers to “Save Water”, while outdoor brand Marmot urges people to spend more time outside and BMW showcases people who “Defy Labels”. So people are already talking about the ads.

But do the millions of dollars spent to air those commercials pay off for advertisers?

Bud, Weis, and Er were three puppet-like frogs that first appeared in TV commercials for Budweiser beer during the 1995 Super Bowl.

When asked how “safe” Frito-Lay stays with its ad content, Krishnan responded, “Well, especially with like a brand like Doritos, which is targeted to a 19-year-old consumer, we’re always going to get creative, which is going to offend someone”. Advertisers are spending as much as an estimated $5 million per 30 seconds to capture more than 114 million viewers expected to tune in.

Google’s video-sharing site opened AdBlitz this week that allows viewers to preview ads and teasers before they have their 30-seconds of fame this Sunday.