Snapchat will let users pay to replay Snaps

“You can use a Replay on any Snap you receive, but you can only Replay any Snap once”.

Basically this means is that if you want to have the ability to replay some snaps one more time before they disappear for good you can now pay for the privilege, even though it’s a new revenue stream for the company it’s still keeping things pretty tight.

The picturing sharing-app announced Tuesday that U.S. users can now purchase extra “Replays” at three for $0.99. When you’re taking a selfie, you can press and hold on your face to add effects to your image. By pressing and holding on the camera button, Snapchat users have access to new image filters called “Lenses“.

It’s also a signal that Snapchat is not-so-slowly expanding on the disappearing messages perk that put the company on the map in the first place.

Trophies are another new feature coming to the app – The Next Web spotted an early version of it in Snapchat’s August release. “So why stop at just one?” Also, this feature is now only available to USA users. In-app purchases are what drives much of the revenue other major messaging apps like WeChat and Line generate. Snapchat has been experimenting with paid features like this since at least 2013, but it’s never publicly rolled one out. “The app is now a part of everyone’s day-to-day lives”. The company started rolling out ads on the app a year ago. Still, users can only enact replay on a particular message once. “They’re a little pricey – but time is money!” Snapchat’s core money-making products – Discover and Snapchat Live Stories – both rely on content that exists for 24 hours.