Some Twitter Users Don’t See Ads

A Re/code report revealed that a handful of users were shown a reduced number of advertisements, and for some none at all, while they use Twitter. Twitter verification was the highest social media status symbol you could attain.

It’s not altogether clear if eliminating ads is really going to encourage more tweets and retweets among a particular set of users, though if the effort continues then the suggestion will be it’s working. Twitter has stopped showing adverts to some VIP users, according to a report from Re/code.

Even so, Twitter’s heaviest users might be interested in paying for an ad-free experience.

The tech news site claims that in an attempt to get its most valuable users to “stay engaged” with the social network, they are being given an ad-free experience. However, it seems that the micro-blogging website has suddenly chose to only earn from some of its user-base.

Kafka himself is verified and has a little over 70,000 followers and says he appears to be in the ad-free group.

However, the initiative was seemingly endorsed by CEO Jack Dorsey.

Twitter will not take much of a hit by turning-off advertisements for a handful of users, since advertising revenue has not been a concern for the otherwise-struggling company. Twitter generated nearly $2.2 billion in revenue from ads in 2015. These are categorized under the most active and prominent Twitter accounts. The company’s response was: “We’re constantly tweaking our algorithms around how often and to whom we show ads, so from time to time some people on Twitter won’t see promoted tweets”.