‘Star Wars: The Force Awakens’ audience outraged over projector issues
As the footage starts going backwards (continuing to spoil parts of the movie), the crowd screams “MORE!”
The unfortunate incident at Arclight Cinemas, however, didn’t stop the film’s momentum in terms of ticket sales as Star Wars: The Force Awakens broke box office records, raking in $57 million from Thursday previews alone and at least $100 million on opening day.
The audience didn’t know that the portion of the film they were being shown wasn’t the ending.
Fans dressed as Star Wars characters parade outside a movie theater showing “Star Wars: The Force Awakens” Saturday, Dec. 19, 2015, in Taipei, Taiwan.
/ Being a Star Wars fan in China is tough these days. “Spoiled the movie for us”, a moviegoer says in a two and a half minute YouTube video.
The Chinese government is also actively trying to grow its domestic film industry.
But China has many fans who are as dedicated to the series as their counterparts in the land of the free.
The original films were released shortly after the end of Chairman Mao’s Cultural Revolution in China, a period where any form of western cultural influences were strictly prohibited.
The company has made a distinct marketing push here, even putting 500 stormtrooper figurines on the Great Wall of China at one event. A theater full of Star Wars fans pitched a fit when the projector failed right in the middle of the film Friday night.
Last year, the Vin Diesel action movie “Furious 7” showed a higher profit in the Chinese market than in the U.S. Star Wars: The Force Awakens main actors John Boyega and Daisy Ridley were both seen on screen at the time of the glitch.