Starbucks adds wine and beer to menu
In that regard, it’s perhaps significant to note that Starbucks is rolling out its “Starbucks Evenings” program in newly remodeled locations – ones that have less of the banal Starbucks look and more individual character reflective of their neighborhoods (in Brooklyn, for example, the work of local artists is on display).
A sample menu from the chain includes truffle macaroni cheese, a selection of flatbreads, cheese and meat plates, meatballs, bacon-wrapped dates, chicken skewers, truffle popcorn and a selection of beers and wines. “Most of them have been published, written about in the New York Times”. The Starbucks at 154 North Seventh St.in Wiliamburg is selling alcohol as part of “Starbucks Evenings”.
The Evenings menu first began in Seattle in 2010 and has now spread to 76 locations.
The menu is made up of 10 wines-5 reds, 4 whites, and a prosecco-which range from $8 to $15 per glass nationally.
Starbucks lovers in metropolitan areas across the country are getting the chance to try something new at the stores – alcohol.
For Vanessa Dalto, a medical assistant who regularly visits the Starbucks in Williamsburg, the evening menu does more than just dilute the brand. But that’s the pricing sweet spot Starbucks found while testing the concept over the last five years, according to Rachel Antalek, certified sommelier and vice president of concept innovation at the company.
The idea was born from customers, she said-women, in particular-who said they wanted Starbucks to be a comfortable place to go in the evening, whether they were alone or with company.
“It was a bit disheartening to know that we didn’t really have that much political power after all”, Esther said.
The Algonquin Starbucks recently got a thumbs-up of its own and has since received its liquor license.
Although many people might enjoy the increase in fast-food restaurants and coffee shops serving alcohol, it raises the question of what impact it has on local communities. Dalto said she was upset Starbucks would serve alcohol in a venue used by teenagers looking to study and adults catching up on work.