Starbucks expands beer and wine sales nationwide
On Wednesday, August 18, the Williamsburg, Brooklyn Starbucks location will begin serving the coffee chain’s “evening menu”, which will add some wine, beer and dinner treats to the neighborhood joint.
Starbucks is unveiling a plan for your evenings: wine, craft beer and small plates.
The push to offer alcohol at more stores will go into high gear this week, the paper reports.
Starbucks stores in the Atlanta, Chicago, Florida, Los Angeles, Oregon and Washington state, were the first markets to test beer and wine, USA Today notes.
If Starbucks can make an elaborate coffee a mainstay of your morning, perhaps bacon-wrapped dates and truffle mac “n” cheese will soon become a pillar of your evening out?
Starbucks’ internal research on its pilot Evenings stores revealed that women accounted for 60% of the customers after 4 p.m. “It’s not loud”.
The chain hopes their new “Starbucks Evenings ” will tap into the need for relaxed, casual spaces to drink and gather, at night.
The new menu also attracted groups that might otherwise meet at someone’s home, such as knitting groups, book clubs, and Bible study groups, according to USA Today.