Starbucks launches mobile order and pay feature

It’s also planning to introduce the app to Britain and Canada next month. Even more interesting is the fact that mobile orders are typically 15 percent higher than nonmobile orders. If it works well, companies see such services and mobile apps in general as a way to build customer loyalty.

The expansion includes some 3,400 cafes – including those in major cities such as San Francisco, Boston, New York, Chicago and Washington, D.C. – and extends the service to Android mobile device users.

You can now order and pay for that venti nonfat no-whip extra-hot caramel macchiato before stepping foot in Starbucks.

It also helps customers to locate the nearest store, gives an estimated wait time and lets them pre-pay for their order. The in-store service is faster and more efficient, yielding satisfied every time, Schultz said. If it’s too quick, you could place (the order) once you get closer to the store. All that’s left to do is walk into the store and pick it up.

That means lots of people can order a latte on their smartphones.

Generally, it is around three to five minutes.

Starting Tuesday, you will be able to order your skinny vanilla lattes and warm banana bread from your bed.

Coffee lovers in America can now start ordering their Starbucks before they’ve even stepped foot in the store, thanks to their new mobile ordering scheme. But in this case, instead of customers picking up orders themselves at a nearby store, order deliveries will be executed in partnership with Postmates. If we run out of something, the app will reflect that. Starbucks is known for customizable drinks, and it aimed to make the app as accessible to customization as ordering in-person is.

“It just shifts the connection between the partner and the customer to the area where the customer picks up the food and beverage”, and surveys have shown more satisfaction among customers and staffers, he said.

The company has invested for years in mobile technology, making scanning your phone at checkout a common behavior among a sizable customer base.