Starbucks mobilizes customers nationwide
It’s a new feature on the Starbucks mobile app that allows customers to find a store, place their order, get an estimated time for when their order will be ready and pay for the order all before arriving at the store. Well, there’s an app for that!
It’s a win-win scenario for both coffee lovers and America’s leading café Starbucks with the launch of the company’s first Mobile Order & Pay service, which is expected to roll out to more than 7,400 branches nationwide.
“Bringing Mobile Order and Pay to our customers is about meeting their needs of convenience and customization at any time of the day”, Brotman said, according to PC Magazine.
Starbucks Corp.s mobile-ordering service, which lets customers select coffees and danishes on their phones before walking into a store, is now available nationwide.
The app is created to reduce lines and wait times for commuters. Now you can order and pay for your coffee from your phone, show up at your local Starbucks, skip the line, grab your drink, and be on your merry way. For those who don’t want to step foot in a Starbucks at all, the chain is also working on a delivery service, which will mainly target customers placing group orders.
Then you walk right in and pick up your order.
Starbucks has announced that its mobile payment and order app is now available across the US, for both iOS and Android devices. Today’s launch alone covers 3,400 stores in some of its top markets, including San Francisco, New York, Chicago, Washington, D.C. and Boston.
RBC estimates that mobile ordering accounted for 15 percent of all sales in the Pacific Northwest at the end of June, just six months after the feature was introduced in Portland, Ore., and three months after it became available in the region.
Officials with Taco Bell, which has a huge Millennial audience, told an investors conference earlier this year that their mobile app customers were spending more than those who made their order through a human cashier-bulking up their ticket with add-ons like sour cream and nacho cheese. The company says the homepage is easy to use and speedy, but also offers a look at all drinks on the menu.