Stripe Powers New Twitter Buy Button

Here, a Twitter user can post merchandise within a tweet and buyers can purchase it without being redirected to a third-party merchant or payment processing website. One of the launch partners is Twitter, which allows merchants using Stripe to stick a buy button right on a tweet that lets consumers purchase the product within that tweet.

Though Stripe had powered Twitter’s “buy” buttons since they were rolled out previous year, the news yesterday comes as a significant expansion of the service in that now anyone could use Stripe’s technology to sell items through Twitter.

But with Relay plugged in to your app, you can offer a mobile buying process directly within your app, speeding up the entire experience by a mile. Only 15 percent of e-commerce sales happen via mobile, according to Wired, despite the growing amount of time customers spend on their mobile devices. “It’s important for us, as an overarching strategy, to be where our customers are – whether that’s in shopping neighborhoods like [San Francisco’s] Hayes Valley or in social applications they use today”, Chris Maliwat, head of product management at Warby Parker, told BuzzFeed News. Stripe’s new feature, called Relay, aims to provide a one-stop shop, an API that enables merchants to load their catalogues once and serve them throughout the online world.

Stripe says Relay could be used by a company to send a product listing to multiple social media platforms at the same time.

One-stop shopping and selling is now an even greater possibility on social networking site Twitter after the group’s integration with San Francisco payment solutions provider Stripe.

Yet, for all the caution, the move also has some exciting implications for Twitter, not least for users of the site’s paid-for ad options.

As for Stripe, the startup launched four years ago by Irish brothers Patrick and John Collison, and is now valued at around billion. By integrating Stripe’s Relay platform, Hubbard said, Twitter is able to collapse the distance between that desire and the ability to fulfill it.