Study Finds That Android Users Are More Loyal Compared To iOS Users

Also, your device will have to have its Wi-Fi radio on and location services enabled, while any app that wishes to use this technology has to request the ACCESS_FINE_LOCATION permission.

Similar apps with a range of features can also be found for Android, iOS, Mac and Windows systems.

A study conducted by Consumer Intelligence Research Partners (CIRP) has found that Android users tend to be more loyal to their brand compared to their iOS counterparts. The release came out of nowhere for most people, as we anticipated that Android P would be revealed in March, with the approaching Pi Day being an imaginable candidate for this event. This was measured as the percentage of United States customers who stayed with their OS of choice when they upgraded their phone in 2017.

As the program’s name suggests, the current version of Android P is limited to app developers since it is obviously still in its very early stages. This explains the two companies’ behaviour as well. In its 2017Q4 financial results, the company said that its revenue from services like Apple Music, AppleCare, Apple Pay, etc., reached an all-time high of Dollars 8,501 million in that quarter, registering 34 percent Y-o-Y growth.

“Loyalty for both Android and iOS increased in 2015 and into 2016, when it leveled off for both operating systems.Loyalty is also as high as we’ve ever seen, really from 85-90 percent at any given point”.

The data from the survey appear to disprove the shared presumption that users of Apple’s operating system are the most loyal. But that changed in 2014, and it’s been a bigger difference every year.

“In recent years, we’ve invested heavily in delivering an award winning user experience and bolstering security in Outlook for iOS and Android, and have reached the point where the core value surpasses that of the OWA mobile apps”.

Android is always leading the way when it comes to handling notifications in comparison to iOS.

However, for now, we do know a bit about the new upcoming features in Android P which will make you want to update your phone as soon as the stable version of the software is available. With the new update mobile app users are able to seamlessly login to their existing website account to comment on articles and to personalize their account.