Super Bowl 50: How much does a 30-second television commercial cost?

I am actually excited about the Super Bowl on Sunday, and for more reasons than just because I enjoy the commercials. “I thought they did a great job overall, Budweiser”, says Reiter. “But the advertisers win, too, because as the research shows it’s more likely that they will leave a favorable impression of their brand if they’re not resorting to those kinds of advertising tactics”. According to Super Bowl ads specialist and Michigan State University advertising and public relations professor Robert Kolt, the advertisement was successful.

FCA spent $139.9 million during the Super Bowl over the past 10 years making it the third-biggest spender behind Anheuser-Busch InBev with $278.3 million and Pepsico Inc. with $172 million.

The commercials are half of the excitement of the show and have been for almost as long as the Super Bowl has been around. Amobee found that both Nationwide and GoDaddy received significant buzz in digital media last month, even though neither are returning to the game this year.

Companies are spending an average of $4.8 million for a 30-second commercial during Super Bowl 50, according to Advertising Age Datacenter’s estimates.

But the most extreme tease of all has to be an ad for Newcastle beer, which premiered in Feburary of 2015 – to build hype for Newcastle’s ad airing during the 2016 Super Bowl game. The three winners will be announced on Monday. Every year, companies spend millions for a 30-second commercial. The ad stars model Charlotte McKinney, who appears to be in her birthday suit walking through a market as she takes a bite of a cheeseburger.

McKendry said celebrity spots often don’t live up to the hype come game day, however, but this year could be an exception.

Some people, especially non-sports fans, only watch the Super Bowl for the commercials. It’s then, Weaver said, that advertisers will know whether their Super Bowl ads translate into increased sales for the products or services they’re pitching. The decision to invest in a Super Bowl ad is strategic.

This Sunday, many Americans will huddle around their televisions with friends and family to watch some of the best advertisements the industry can create. In addition to the classic Eminem ad, they’ve also been responsible for some of my personal favorites, including “Halftime in America”, “Whole Again”, and “America’s Import”.