Super Bowl ads go from heavy to happy

This year, companies are spending an estimated $5 million for each 30-second spot in Super Bowl 50.

“We set up the collection methodology for over 50 different ads, and we actually have somebody babysitting the server for when we turn it on to make sure it doesn’t blow up”, said James Rubec of Cision, which tracks social media performance for brands.

The Super Bowl 2016 TV commercial ads are usually one of the biggest attractions of the most watched sporting event in the United States – and some people only watch the big game for that!

At one point, more than 168 million viewers – more than half the U.S. population – was tuned in to last year’s game. Of course you do because those are just a few key moments from some of the most memorable Super Bowl commercials of all time.

In the late ’90s/early ’00s, Britney Spears was the face of Pepsi, which is why she was featured in so many Super Bowl commercials for the brand. So just because you have old-fashioned television access doesn’t mean you’ll have to miss out on livetweeting about the same Super Bowl ads as everyone else. Many are released early in a bid to capture the cultural zeitgeist. Which Super Bowl commercial is your favorite?

Ryan Reynolds, star of the upcoming action movie “Deadpool”, appears in a Hyundai auto ad. Actor Christopher Walken pops up in a Kia commercial, while tennis superstar Serena Williams peddles Mini Coopers.

Carstairs’ creation is up against two ads from Los Angeles-based filmmakers. Apparently, this fidelity to the realistic portrayal of glam rock-loving lambs “included study of the movement of sheep’s mouths to determine how their facial muscles might react while singing”. The decision to invest in a Super Bowl ad is strategic. And Willem Dafoe wears a dress.

Ten years on, “Crash the Super Bowl” has become a big-budget media campaign.

Rapper Drake charms for the T-Mobile phone service, and rocker Steven Tyler promotes Skittles sweets. The goal is to rivet the expected 114 million people expected to tune into the game, in which the Denver Broncos will take on the Carolina Panthers.

Forbes magazine estimates that Manning makes $12 million as the NFL’s top endorser, hawking such products as pizza and insurance, while Newton’s $10 million includes headphones and yogurt commercials. No. 3 on the list is Doritos, whose final year of the “Crash the Super Bowl” contest pulls millions of people to view and vote on finalists. “That is why more often than not, you’ll see the effective advertising being the stuff that is more light-hearted, light fair than the serious stuff”.

In an email statement to press, GoDaddy echoed that sentiment, saying its moving past being a “megaphone” at the Super Bowl, and is instead focusing on “a more targeted brand of marketing”.