Super Bowl Ads Key On Comedy

The rationale now seems to be if you’re going to spend from $4.6 to $5 million making a 30 second ad, you want maximum exposure.

Can you believe it has been 20 years since the Pokémon game came out?

Comedy duo Keegan-Michael Key and Jordan Peele play characters who are dying to do commentary on the big game, but who can’t – for legal reasons – mention the word Super Bowl or any details about what’s happening on the field.

Old Spice has a storied history of ads that defy typicality.

“Our message in this open letter is Think twice before you resort to those kinds of tactics to make your ads stand out from the crowd – because the likelihood is that people will remember the sexual content and remember the violence but they won’t remember what you’re selling”. But all that had to start somewhere.

The live production of Super Bowl 50 features a variety of never-before-seen technological advances. This year, you’ll see ads on your second screen.

It’s been parodied, studied, lauded, and made fun of.

The new “Teenage Mutant Ninja Turtles” movie is getting 30 seconds of precious air time in Super Bowl 50. “I know I’m a fan”, Venorsky said. Sure, it’s very a much a fish in a barrel scenario with cute children and Star Wars, but it’s important to give credit where it’s due for a well-made and entertaining ad. In it, we see Tate lay out any employee not doing their job and violating the unwritten rules of the office.

“And we see some advertisers like Anheuser-Busch for Budweiser and Bud Light buying multiple spots”.

Carrier pigeons aren’t the most popular form of delivery for most mail, but FedEx imagined a world where it was the premier method. “So at least we have one or two surprises to anticipate”.

There’s now a two-way street, as many Super Bowl ads drive traffic to websites and social media channels, and vice-versa, as some social media channels now are encouraging people to watch their Super Bowl ads.

Another classic spot that’s gone down in the annuls of quotable ads, Wendy asked the seminal question back in 1984: “Where’s the beef?” Professor Charles Weinberg of the UBC Sauder School of Business has studied how marketers use the Super Bowl to gain a leg-up on the competition, particularly in the movie industry, and says it pays off for some advertisers, but not all.