Super Bowl Ads: Sneak Peek

Fox Sports Go’s most-watched authenticated event in the history of the app was World Series game seven between the Chicago Cubs and the Cleveland Indians on November 2, 2016, with an average minute viewership of 343,865. In total, one source said a full big game campaign can cost more than $30 million.

Super Bowl ads don’t come cheap. Outside of an interest in watching the Super Bowl, the audience will be diverse and not targeted.

So who are the big ad players likely to be this year?

A company noticeably absent this year: Doritos.

U.S. Senator Marco Rubio has appealed to the Canadian government and the CRTC to sustain the policy of substituting Canadian ads for U.S. commercials during the Super Bowl.

A 30-second spot during the game costs more than $5m, it adds. Advertising experts say Hyundai’s 2009 spot “Assurance,” could not have been more in sync with what Americans were thinking and feeling at the time, reassuring them that if they bought a auto, they could return it if they lost their jobs. “It’s noting exceptional, just changing priorities”, Waters said. Over the following years, Calkins says he noticed more ads taking a cautious tone that focused on financial planning and low-fee investments.

The short story follows the steps of Budweiser co-founder Adolphus Busch as he leaves Germany and is welcomed to the United States with these first words: “You don’t look like you’re from around here”. “Now, it’s the advertisers that are going to be making a statement”. The company might be planning to make another serious statement while it has the nation’s attention during Super Bowl LI. I still have them. The network is already reportedly getting upwards of US$5 million per 30-second commercial spot during the Super Bowl. They make Doritos, and their irreverent ads have historically been a top attraction for commercial lovers.

And, for Super Bowl LI, Fox Sports will also keep a tighter rein on the bit-rates of its HD streams. “They’ll rank you at the bottom”.

“If you run an ad in the Super Bowl, you want a response”, Waters said. “And you’ll see why 1984 won’t be like 1984”. Snickers was wildly successful with their “Hungry” campaign previous year and he expects to see more amusing ads in a similar vein from them. But he plans to host it again next year. Last year, Amazon showed how effectively digital can complement traditional TV ads when it created a team to interact with consumers in real-time through hashtags.

“The impact is massive”, said Mickey Kennedy, a freshman majoring at public relations.

To view the commercials, click through our gallery – you can advance by hitting the next button in the upper right.