Super Bowl Edition — Evolution of Advertising

The Giants beat the until then undefeated New England Patriots 17 to 14 in a huge upset.

The first teaser for Brad Bird’s futuristic science fiction tale was alluring but elliptical, nearly to a fault (do you expect anything less from a project coauthored by “Lost” mastermind Damon Lindelof?) This ad, in only 30 seconds, somehow intensifies the mystery while shedding a little bit of light on the actual story (more on that soon).

The Super Bowl remains the number one priority for marketers and the reinforcing of brand marketing.

$124 million: Approximate amount spent by visitors to Las Vegas during last year’s Super Bowl weekend.

Total it all up, and the American Gaming Association is predicting that Americans will wager a total of at least $4.2-billion on Super Bowl 50 between the Denver Broncos and the Carolina Panthers. Entire websites dedicated to advertising and counter websites dealing with ratings and surveys on the advertisement shown during the Super Bowl throughout the years has populated a deep rooted cultural spot nestled in America.

That’s the message of the 30-second spot Mini USA will air in the Super Bowl on Sunday.

$1,000: Amount won by William Hill when the opening coin toss of Super Bowl XLIX came up tails.