Swift to release ‘1989’ concert special on Apple
Swift also used her big day to announce she had struck a deal with Apple to exclusively release a concert video of her recent world tour through streaming service, Apple Music.
Apple in turn tweeted that the film would be “only on #AppleMusic” starting on December 20.
She added Apple “had shown such humility in what they did…so that’s how we get to (here)”. This film covers Swift’s performance at ANZ Stadium in Sydney, Australia and will also include additional footage in the form of backstage scenes, along with appearances by some of the musical guests that Swift had brought onstage.
Apple clearly won big by gaining exclusive content from from one of the worlds biggest music stars.
Since then, Apple Music has been the only streaming platform where 1989 is available. According to Re/code, you can also expect an onslaught of Taylor Swift-related promotion from Apple: it also bagged the rights to use her name and likeness for a series of promotions.
Previously, Swift mentioned that Apple was not paying producers, artists and writers during the three-month trial period of Apple Music, which may have partly pushed the exclusive deal between the company and the country singer for the concert video.
Taylor Swift has a strong working relationship with Apple and Apple Music-the company’s online streaming music subscription service.
And by streaming it, it’ll basically be like having your very own 1989 tour concert in your living room / bedroom / on the tube / in the office. “Are they gonna turn my phone off?”
Swift’s tour featured a number of her hit songs, including ever track from “1989”, which has sold more than 5 million copies and earned her seven Grammy nominations, including album of the year. “Maybe it’s because I love playing this record”. The interview will delve into the video as well as other Swift-related topics. Apple Music provides music recommendations based on user’s taste and is integrated with Siri voice commands.