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Despite these drawbacks, the popularity of content has ensured that it can be found on most major websites, perpetually tantalizing us with its meretricious charms.

Eyeo stated that “Adblock Plus for iOS works in the mobile version of Safari and will help save data, protecting yourself from malvertising, enhancing your privacy, and saving your battery”.

After you download and install the app, you’ll have to follow the instructions on how to activate the content blocking features of Adblock Plus within your system-wide iOS settings. And what does it mean for users, publishers, businesses and advertisers? Should we the users...

“Once we connect the dots on those two points and match the advertising and the site experiences with the demands of consumers, we’ll be righting the ship – or at least containing the problem”. Chances are they’re a minor distraction, a rectangle or...

While Marco Arment, publisher of the Peace ad blocker pulled down the app from iOS store citing ethical concerns, others seems to be cashing in on this opportunity.