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The service, which is presently live in Seattle, initially focuses on hiring couriers for Amazon’s one-hour delivery service Amazon Prime Now.

Amazon Flex is set to eventually launch in a number of major markets in the USA, specifically major Amazon Prime Now markets, such as New York, Dallas, Chicago, Miami, Baltimore, Austin, Indianapolis, Portland, and Atlanta.

Indeed, one distinguishing feature of this sale was the unusual breadth of assortment compared to Black Friday. Basically the idea was to celebrate the company turning 20 and Amazon promised that customers would be greeted with sales that would rival those found on Black Friday,...