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The stock was sold at the average cost of $35.61, for a total worth of $284,880.00. The transaction was disclosed in a filing with the SEC, which is accessible through this link.

Analysts are expecting strong growth for Apple in the reporting quarter. While not expected to be a major revenue source now, the Apple Watch has symbolic importance as the first new product category that Apple has launched since the 2011 death of co-founder and iconic CEO Steve Jobs.