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In an apologetic letter to the public, General Mills senior vice president and president of the cereal division, Jim Murphy, said, “I am embarrassed and truly sorry to announce today that we are recalling boxes of Cheerios and Honey Nut Cheerios produced on several dates at...

Shares gained 1.4% in premarket trading.

This year, The Coloradoan reports that General Mills kindly sent Black Bottle the cereal to make the beers.