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Harley-Davidson’s revenue was down 10.0% compared to the same quarter a year ago. The higher price estimate target is at $73 according to the Analysts.

The Milwaukee, Wisconsin-based motorcycle maker’s second-quarter profit dropped to $299.8 million or $1.44 per share from $354.2 million or $1.62 per share a year ago.

“In the face of a tough competitive environment, driven mostly by currency and greater competitive activity, we are leveraging our many strengths and meeting the challenge head on”, said Matt Levatich, president and chief executive of Harley-Davidson.

Earlier, the shares had a rating of Outperform.