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Those are all well and good, but the best one is the minute-long video that builds a first-person ride from the trailer shot from Star Wars. “We’re excited to see more innovative and compelling 360 videos being shared from these publishers”.

He appears to be facing off against villain Kylo Ren, played by Adam Driver.

Apparently director J.J. Abrams and screenwriter Lawrence Kasdan went for long walks with a voice recorder running as they tried to map out the state of the galaxy in the new film.