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The Comcast unit’s investment, which is an effort to attract a younger audience and get a better handle on the digital world, values the digital publisher of lists and quizzes at $1.5B.

Vox Media, which owns a growing portfolio of online news brands including Re/Code, raised $46.5 million in 2014 and already counts Comcast (through its venture arm) as an investor. Vox Media did not immediately respond to a request for comment. Both NBCUniversal and BuzzFeed are...