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Operating profit sank 4.03 percent from a year ago to 6.9 trillion won, while sales dropped 7.3 percent to 48.5 trillion won.

The “increase in marketing expenses”, is an allusion to Samsung’s misjudgment of consumer response to its flagship smartphones.

Samsung’s revenue for the quarter was KRW 48.54 trillion, a 3 percent increase quarter-on-quarter (QOQ), while the operating profit for the quarter was KRW 6.9 trillion, an increase of KRW 900 billion QOQ.

Samsung’s net income for the three months ended June 30 was 5.75 trillion Korean won ($4.9 billion), down from 6.25 trillion won in the year-earlier period, the company said Thursday.

Samsung is set to slash the price of its flagship Galaxy S6 smartphone after reporting a Q2 fall in mobile profits of 37.6 per cent.

Analysts at Deustceh Bank said, “Samsung continues to struggle at the low-to-mid end, while the Galaxy S6 and S6 Edge combined look on course to reach a respectable 45 million units this year“.

South Korean electronics giant Samsung took a big gamble on its flagship Galaxy S6 and S6 Edge smartphones, but apparently failed to hit the jackpot, as said by new earnings results. Improved revenue since Q1 2015 came from shipments of Samsung Galaxy S6 and Galaxy S6 edge smartphones.

(Updates with closing share price in fifth paragraph.).

It’s a far cry from just a few years ago, when the company could still rely on its mobile division to deliver major profits – especially in China.

Operating profit at the division almost halved year-on-year, to KRW 2.76 trillion from KRW 4.42 trillion.

SEOUL, June 30 (Korea Bizwire) – Cheil Industries, the de facto holding company of Samsung Group, pledged Tuesday to deliver more dividends to shareholders and revamp its overall governance structure, as it seeks to convince investors ahead of a key shareholders meeting for...

The measures came as the 8.9 trillion-won (US$7.92 billion) proposal to take over Samsung C&T has been opposed by USA hedge fund Elliott Associates, which claimed that the merger is against shareholders’ interests and designed to help the leadership transfer at the...