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Sculley launched several smartphones between the $70 and $200 range past year but as the Economic Times reported today, he said Obi Worldphone’s former strategy of sourcing devices from Chinese factories without differentiating them was a misstep. Engadget reports that...

Obi Mobiles was co-founded by John Sculley, former President of Apple and Pepsi-Cola, serial entrepreneurs Neeraj Chauhan, Shane Maine and Gordon McMillan. After teaming up with Ammunition design founder Robert Brunner, the company has since released two new smartphones.