Tastier Super Bowl ads?

While most people usually tune out advertisers, Super Bowl ads are different; fans get excited to see them and pay attention during the game and long after when different TV news shows rank and compare the “Top Ten Super Bowl Commercials of 2016”. Need an interesting way to follow along?

That’s because marketers are increasingly showing previews and teasers of their Super Bowl ads – in essence, advertisements for advertisements. In 2014, it was the Volkswagen ad where a little boy dressed as Darth Vader is left to think he used The Force to turn a vehicle engine on. There’s only one way to find out. “Now we want to understand what’s their narrative and what’s the value they’re adding”.

Social media’s where numerous ads have already been teased.

Market research firm Kantar Media reports that over the past 10 years, Fiat Chrysler has been the third-biggest spender during the Super Bowl: Anheuser-Busch InBev is tops at a combined $278.3 million; Pepsico Inc. spent $172 million; Fiat Chrysler spent $139.9 million; Coca-Cola Co. spent $118.4 million; and General Motors Co. spent $86.8 million.

Every year, America stops everything it’s doing for one Sunday of football – and commercials. During the game, a brand can reach more than 100 million people in the United States.

All brands except Toyota and newcomer Buick have released their commercials online prior to the game, as they get as much traction as they can for the millions of dollars they are spending. Dan Marino and Alec Baldwin plan a raucous party with help from the Amazon Echo. You’ve got to entertain. Last year, stained by the domestic-abuse scandals of players Ray Lewis and Adrian Peterson, the league aired a haunting public-service announcement in which a woman, presumably assaulted by her husband, feigns ordering a pizza while calling 911.

Plenty of self-serious ads have found success at the big game: Perhaps the most famous, Apple’s “1984” ad, depicted modern civilization as a brainwashed dystopia. This year, the NFL’s ad focuses on singing choirs of “Super Bowl babies”, conceived in the afterglow of their parents’ team victories. But viewers of America’s biggest advertising juggernaut have often blanched at ads that are too preachy or doleful.

Check out the 10 ads below.

“People, on average, are more prone to share a humorous ad”, notes Villanova University’s Charles Taylor.