Taylor Swift Wants to Trademark the Year 1989
“Swiftmas” is the word the singer’s fans use to describe the random acts of kindness she makes, such as giving them unexpected presents.
As per Tantalizing Trademarks Swift’s team filed the application last December 3, 2015.
The request to trademark “1989” only applies to the stylised way it appears on Swift’s album cover.
Taylor Swift is building quite a collection of trademarked phrases and words, made popular by her songs.
Taylor – who has jetted back to Los Angeles after wrapping up her “1989” world tour – marked her birthday by posting a picture of herself as a child with the caption: “Today I begin my 26th year of freaking out over stuff”.
If granted, the trademarks will prevent rivals using the phrases in performances, on clothing, merchandise, consumer goods, stationary, and in books and publications.
Fiona McBride, a trademark lawyer at Withers & Rogers, told the BBC Swift’s latest bid may not be successful.
These incuded “Party Like It’s 1989”, “This Sick Beat”, “Cause We Never Go Out of Style”, “Could Show You Incredible Things” and “Nice to Meet You, Where You Been?” from her 2014 album 1989.
The special will not be available for purchase, but will stream live for Apple Music subscribers.
The Love Story singer filed trademark applications in January to stop lyrics from her hits Blank Space and Shake It Off being used on unofficial products and merchandise. ‘In any case, to be granted trademark protection, brand owners need to prove a term or image is unique to their identity. She has put in to trademark some of the most T-Swifty words out there.