Tesla offers 1st incentive, $1000 to buyers referred by current Tesla owners
But, customers who are not sales people can refer their friends. After new paint and body shops are fully operational by 4QFY15, total annual production capacity will surge from 50,000 (current) to 100,000-150,000.
Autocar reported that Tesla has not revealed the details of Model 3, but sources point out that the vehicle will pack a performance of 62 miles per hour, competing with BMW M3 supercar, which reportedly has a performance of 0-62 miles per hour in 4.1 seconds.
What’s the reason behind the new sales scheme? The top executive added the program, if turns out successful, could also be extended to the sale of used autos.
Tesla founder Elon Musk has such faith in his cars that the company doesn’t even bother with advertising or endorsements. He has indicated that this approach will save the company millions of dollars in additional investments that it would have shell out to set up new stores in order to sell its electric cars in the future.
The pre-owned market is new to Tesla, but presents an opportunity for the company to reach a new demographic of customers.
TESLA makes some super cool cars.
So, the big catch: you have to be an existing Tesla owner to really get a shot at the goods – not just a Tesla fan with a particular wealthy network of friends. “It is kind of a guerrilla tactic”, Musk Said. “Tesla reps are not allowed to sell in certain states-we are held back by some legislation”. “There’s no rule against that”, Musk said. Musk said. “And the key element of that is how does word of mouth compare to store-based sales”.
As you may already know, Tesla does not advertise or pay for endorsements or product placement. The percentage of women buying an used Model S is 18%, versus 19% buying it new.
Tesla is selling one of the most technologically advanced cars ever, but that doesn’t mean they can’t use the old word-of-the mouth as a tool to boost sales.
That said, he was quick to admit it’s just something of a test. “If it works out well we’ll keep going”. To put some limits on the experiment, each Tesla owner can grant a maximum of ten $1,000 discounts.
Current owners referring 5 will receive an invitation for the Gigafactory grand opening party. This will be awesome.
If you don’t happen to be the first in your geographical area with 10 referrals, you’ll still have the chance to purchase a Model X Special Edition for the price of the base model. Click to get this free report >>.